WALL CALENDAR, Year at a glance. Start off with our newly designed stock calendar on the front along with your client's imprint. If you like the horizontal look, simply refer to that layout for more ad space! If you like the vertical look, use that template. Backside can feature next year's calendar, technical information, company information-basically, whatever is appropriate for your client. By the way, on an average, the calendar will be seen ten times per day in the office; the positioning of a calendar will always be a prime spot, 80% chance of reorder and (average order) repeats 8 years!! Last but not least, think of your cost per impression...under .01! Calendars are the 8th largest category too!! Show your client calendars and walk away with an annuity program..