Slide the jacket to one side or the other so customers know if the store is open or closed. Whether inside the shop or outside, advertising is clearly visible. This serves as a reminder when coming into the store and serves as a reminder when leaving the store. Statistics show 7 out of 10 people will purchase that advertised brand when seen going into the store if that item is on their list. If the picture is tempting enough, there is a percent of customers that will purchased the item whether on their list or not! Point of Purchase pays for itself. The insert is a stock piece printed in black. The side facing outside says whether the store is open or closed. The side facing the inside, thanks customers for coming and reminds the clerk to change the "closed" to "open".